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Manager , Brand Management , Online,Healthcare,FMCG

  • 3-4 yrs
  • Not Disclosed

Job Description

Job Description :, Be the brand custodian to track, quantify and optimize brand metrics, define brand trajectoryJob Description :, Conduct regular brand perception study to assess the current brand equity through social listening, market research, etc., Develop and execute brand strategy and campaigns to achieve desired brand perception among stakeholders, bridge the gap between customer perception and desired perception of the brand, Plan, execute, manage and optimize internal and external branding campaigns across platforms, Drive employee engagement and training campaigns for seamless integration with the brand essence, Translate business goals into marketing campaigns with budget forecast, Propose customer,centric campaigns to increase brand awareness and boost conversions, Leverage brand advocates by creating a regular communication channel, create loyal customers, drive positioning and adoption of sub,brands, Work closely across teams to simplify and unify brand communication, Demonstrate excellent understanding of full marketing mix, latest trends and marketing best practices, Handle creatives agencies and media partnership agenciesKnowledge & Skills :, Preferred experience in conducting brand studies, market research, social media handling, Strategic thinking with analytical skillsExperience : , 3,4 years of experience in brand marketingQualification :, Preferred MBA in Marketing from Tier 1 college