Manager , Account Based Marketing , IT

  • 4-8 yrs
  • Not Disclosed

Job Description

This is a key role that handles key Accounts as part of Account,Based Marketing. He or she is responsible for generating demand and enable & ensure the growth in the identified key accounts. In this role as an Account based Marketing manager you will have to increase the company's opportunity within strategic accounts by strengthening relationships, building reputation and developing new and supporting business opportunities to help grow pipeline and revenue. Second, this involves the ability to collaborate with different functions (Delivery, Sales, ESG, IST, Innovation), network and lead, since the account,based marketer provides insights for the development of the business strategy. An ABM professional needs to add significantly to the long,term value of the account.Job responsibilities :, The person should be able to identify the opportunities within an account by analyzing the research reports., Develop account,specific (customized and personalized) content and collaterals., Identify the most effective marketing materials, channels, and messaging for key accounts, The role involves influencer outreach within the accounts and establish relationships with the customers., Define Cadence, talk about milestones, and plan a celebration., Identify the events, work on the event plan and execute, and travel to organize the events, Plan, Execute & Measure effective campaigns through different digital and advanced automation tools., Educate the sales and delivery teams on new and existing marketing activities being performed, Develop metrics to measure the performance of existing marketing and sales campaignsSalary offered: 15,22LPA