Lilac Insights , Manager , Performance Marketing

  • 4-8 yrs
  • Not Disclosed

Job Description

Job Description: We are looking for a talented manager in Digital Marketing with growth hacking skills in performance marketing (online paid marketing) to join our team. This role will be a critical role in strategizing, executing, and managing campaigns across all digital marketing platforms and showcase a high,performing funnel. You will work with our business team and partner with them to improve stakeholder engagement. You should also have a clear idea of how digital tools could add value to business strategy and performance. Ultimately, you should be able to contribute to revenue and growth through creating and maintaining a long,term vision and strategy in focus. Duties: , Formulate, execute and manage the overall campaigns for all digital channels, so as to achieve the desired audience reach and targets., Drive impact on revenue and market share growth: customer life cycle management and building marketing capability and spend Track ,and ,measure the effectiveness of digital campaigns , Manage a gamut of marketing activities (SEO, SEM, PPC, Google ad,words, Display, Remarketing, Social Media Marketing, Viral marketing, Content marketing, Email marketing, SMS marketing, WhatsApp marketing, Influencer marketing, building communities) including campaign management, keywords targeting, optimization based on data,driven strategies, etc. , Expertise and significant experience in digital marketing management , Accelerating customer acquisition, improving customer retention, and optimizing the user funnel. Expertise in creating and analyzing persona. And create personalized ads and strategies for the same. , Drive end,to,end user lifecycle journey through various acquisition, engagement, and retention strategies. , Drive new product development for user interactions. , Strategise & plan to build community on interest groups. , Monitoring & developing digital marketing strategy of the corporate portfolio. , Conceptualizing & implementing various online media platform trends and adopt them. Dimensions:, Revenue responsibility range (based on therapy being handled): Based on AOP , Profitability, As per P&L , Team Size , Direct Reportees , 1 currently (will increase) , Promotional Budget , As per P&L Stakeholders: , External: Comms Agencies , Conceptualization, Market Research Firms, K.O.L's ,Gauge Insights for Strategies, (Field Visits, Conferences, Ad Boards), Industry experts within the domain. , Internal: Leadership Team, Monthly review, HR, L&D , Development of Team,Filling in vacancies, Finance , P & L, Operations team , Case to case basis, Medical , Compliance , Case to Case basis, Lab Team , Case to Case basis. Skills & Competencies: , Collaboration , Accountability , Result oriented , Influencing , Business Acumen , Agility , Leadership , Desire to work in a fast,paced start,up environment & immerse in an amazing learning experience , Should be able to contribute to business growth through creating and maintaining long,term vision and strategy in focus. , Take high level brainstormed an idea to actual implementation, tracking and analyzing , Creative thinker with analytical skills