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Leap Finance , SEO Analyst

  • 3-7 yrs
  • Not Disclosed

Job Description

What is Leap?Leap, backed by Sequoia Capital, is an online platform catering to study abroad aspirants. We provide guidance to students in their journey to a global education & career. We also create modern financial products and services for international students. You can also think of us as a modern bank for international students!https:,,leapfinance.com,https:,,leapscholar.com,Read more about us here: https:,,techcrunch.com,2021,09,07,leap,finance,raises,55,millionto,helpindian,students,study,abroad,plans,international,expansion,?tpcc=ECTW2020We are a young & ambitious, fast growing company. We offer meaningful work, an invigorating work environment and a lot of autonomyFounder Profile :, Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns., Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500MnWe work at the exciting intersection of the 2 hottest trends around , edtech & fintech! And we love that we succeed as a business while powering the dreams of talented students!Roles and Responsibilities :1. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages3. Provide recommendations and execute strategies for content development in coordination with SEO goals , general and keyword specific4. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects5. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)6. Implement link building campaigns in coordination with Leap's SEO goals7. Assist in the development and execution of communication,content strategies via social communities in coordination with SEO goals8. Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments9. Research and administer social media tools in support of Leap's' social media strategy10. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with Leap's business goals11. Monitor and evaluate search results and search performance across the major search channels.12. Share regular reports to the team and management on project development, timelines, and results.13. Own ASO of IELTS app and other Leap businesses.Professional Competencies, Passion for SEO and internet marketing, 3+ Years of experience, Outstanding ability to think creatively, and identify and resolve problems, Attention to detail and the ability to effectively multi,task in a deadline driven atmosphere, Ability to clearly and effectively articulate thoughts and points, High levels of integrity, autonomy, and self,motivation., Excellent analytical, organizational, project management and time management skillsSkills and Tools :, Must have a deep understanding of keyword research to identify traffic driving opportunities., Thorough understanding of on,page optimisation best practices and techniques., Hands,on experience of SEO tools such as Google search console,Google Analytics, SEMrush,Ahrefs., Knowledge of HTML,CSS, Experience with SEO reporting.