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Leap Finance , Performance Marketing Role

  • 5-11 yrs
  • Not Disclosed

Job Description

What is Leap?Leap, backed by Sequoia Capital, is an online platform catering to study abroad aspirants. We provide guidance to students in their journey to a global education & career. We also create modern financial products and services for International students. You can also think of us as a modern bank for international students!https:,,leapfinance.com,https:,,leapscholar.com,Read more about us here: https:,,techcrunch.com,2021,03,16,leap,raises,17,million,to,help,indian,students,study,abroad,We are a young & ambitious, fast growing company. We offer meaningful work, an invigorating work environment and a lot of autonomyFounder Profile :, Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns., Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500Mn, The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design)https:,,leapfinance.com,https:,,leapscholar.com,https:,,yocket.in,In short, we are building the platform to drive global careers for millennials from emerging economiesWe work at the exciting intersection of the 2 hottest trends around , edtech & fintech!And we love that we succeed as a business while powering the dreams of talented students!Why is this a great opportunity for the right candidate?, Experienced founding team, Right to win , The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action, Barriers to entry , This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders, Backed by marquee global investors, Exposure to all aspects of company building , exposure to investors, fund,raising, decision making, building the team & culture, All of the above perks of joining a high potential company very early, along with a competitive market salary.Responsibilities:, Responsible for planning, executing and maintaining performance marketing campaigns across channels , Facebook, Google SEM, Display, YT & UAC for both app and web funnels., Track the funnel performance and take steps proactively to fix leakages & breakages on a day to day basis., Work and coordinate with cross functional teams across domains to lead and close marketing initiatives., Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels to drive acquisition with a implement, test, and measure mind,set., Analysis of performance marketing efforts & reporting of key insights, learnings & misses once campaigns are over., Work and coordinate with the Creative team to ensure smooth execution of campaigns.What we're looking for:, Performance marketing experience of 4,7 years in high growth internet startups or agencies., In depth knowledge of Facebook & Google Ads and ability to execute SEM, Conversions, Lead Gen, App Acquisition & Retargeting Campaigns across channels., A combination of analytical and creative thinking, with strong data interpretation skills for channel specific metrics and KPIs (CPA, CPL, CAC, etc.), A good understanding of Analytics (Google Analytics, Branch & Hotjar), and a strong proficiency in MS Excel (pivot tables, graphs, formulas, cohorts etc.). Experience in CRM (Salesforce. LSQ, Zoho), Retention (Webengage & Clevertap), Datastudio and GTM would be a plus., Quick learner, highly organized and autonomous, but also collaborative with an ability to work cross,functionally.