Lead , Trade Marketing & Activation , FMCG

  • 7-12 yrs
  • Not Disclosed

Job Description

, 7+ years of managerial experience in FMCG sales , customer marketing , consumer marketing , channel activation, Must have been part of regional , national teams involved in new category launches , brand extensions, Non,Tech start,up experience would be an added advantage, Consumer & customer centric approach. , Proactive, self,starter with hands,on approach to the business , Great interpersonal skills and gravitas with the ability to influence internal stakeholders at different levels as well as external partners and customers , buyers, Great commercial acumen and the ability to translate brand strategies into a tangible commercial advantage with a strong understanding of shopper marketing, visibility programs and , Strong analytical skills. Ability to use and interpret customer data and drive value by adding insights to strengthen relationship with customers.JOB DESCRIPTION: Specific Accountabilities , Deliverables:S.N. Activity: 1 At Operational Level, Work with the sales development , excellence team to set launch objectives on distribution and delivery at market,channel,SKU level for new category , variants , sub category launches., Facilitate inputs in line with regular requirements, Facilitate execution and assess results of Trade Marketing initiatives, Liaison with Channel, Regional Sales teams and Consumer Marketing to anchor micro,marketing initiatives, Managing 3P merchandising operations for Modern Trade and SSS,LMT2 At Customer Level, Work with the MT Head to prepare JBP and activity calendar for key accounts for the category, Work with external partners,agencies to create visibility and POS solutions that help drive competitive advantage in trade., Develop & deploy engagement programs for key channels like Top,Stores, Chemist, Rural, WS to get same store growth for the category.3 At Finance Level, Responsible for delivering Trade Marketing objectives within the stipulated budgets, Plan secondary sales in line with Trade Marketing initiatives and AOP budgets, Work with sales excellence and commercial teams to put in place checks and balances for usage of trade inputs , tactical and strategic 4 At People Level, Identify the right communication, information dispensation tools for training & coaching POS execution team , Merchandisers, Promoters, Consultants, Lead all launch , re,launch activities as HO FPR for field team , executives and managers 5 At Strategic Level, Identify opportunities basis external (Market Research like ACN) and internal (POS Execution, Sales) data and work with consumer marketing team to improve and enhance category portfolio basis emerging consumer preferences., Employing digital tools and services to help our customers create more personalized experiences for shoppers at POS as well as means for creating a robust measurement of our Trade Marketing initiatives., Work with other Category Trade Marketing leads to develop a portfolio approach to trade and account engagement