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Lead , Facebook,Display Marketing , BFSI

  • 4-10 yrs
  • Not Disclosed

Job Description

Role: , Pilot and scale lead generation across all digital display channels with a focus on Facebook marketing for new user acquisition, Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA., Improving on lead qualification framework to enable process efficiency for lower,funnel teams., Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging, and creative formats., Research, assess, and implement best and emerging industry practices.Skills:, Hands,on experience in delivering measurable RoI and growth through performance marketing on Facebook, and other display channels, Strong understand of A,B testing, audience targeting, bidding strategies on various platforms., Demonstrated experience in regional advertising, managing launches, Experience in managing lead gen campaigns with an online,offline business model preferred., Ability to understand business objectives and break them down into targets achievable through digital marketing., Understanding of analytics tools and attribution models best for the channel.