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Lead , Digital Marketing Analytics,Marketing Analytics

  • 5-10 yrs
  • Not Disclosed

Job Description

An exciting opportunity for a professional holding more than 5years of experience in Marketing Analytics and having prior experience in audience creation, marketing analytics, Segmentation, audience activation, Adtech, media buying optimization and will be working in the Marketing Analytics team. If you think this sounds interesting, please read on and apply!Location: BangaloreResponsibilities:, Identifying and defining clear data requirements and setting up databases in order to deliver and optimize DM campaigns, doing marketing analytics., Doing Analysis across the funnel & segments in order to identify business opportunities & target audiences., Ensuring high quality data in all key digital data sources., Building & maintain high quality data pipes from all various data sources to media buying platforms (Adword, Facebook, GoogleAds)., Working with DS team to deliver required propensity,affinity models and owning all reporting dashboards on digital marketing.Requirements:, B.Tech,Master's degree from premium institutes will be preferred having 5years , 10years of experience in Digital Marketing Analytics. , One should have strong experience in the audience creation, marketing analytics, segmentation, audience activation, Adtech, media buying optimization, Direct hands on experience in LeadSquare, AppsFlyer, Adword, GoogleAds , UI & Data along with with dashboard reporting tools like Tableau, power BI etc., Should have the experience of working with cross functional teams with stake holder management., Skilled in SQL and,or Python., One should have great team management skills.