Kotak General Insurance , Associate,Deputy Vice President,Head , Digital Marketing

  • 10-15 yrs
  • Not Disclosed

Job Description

, Develop digital marketing strategy to achieve targeted traffic and business numbers., Plan and execute paid marketing campaigns. Identify and implement activities to improve the campaign performance and Cost of acquisition, Manage advertising spends across the entire digital spectrum to achieve acquisition and branding objectives of the campaign, Formulate and oversee implementation of Search Engine Optimization( SEO) strategy and ensure that the website content and structure is search engine friendly and supports the SEO strategy, Work closely with the digital marketing agencies . Review and evaluate their performance in respect of goals assigned to them, Closely monitor changes in the digital space so as to identify gaps and opportunities for new interactive marketing opportunities