company-img2

Kantar , Director , Customer Analytics

  • 4-7 yrs
  • Not Disclosed

Job Description

Company Overview :KANTAR (www.kantar.com) is the world's leading insights, consulting and analytics company.We understand how people think, feel, shop, share, vote and view more than anybody else. With over 30,000 people, we combine the best of human understanding with advanced technologies to help the world's leading organizations, succeed and grow.Kantar's Analytics practice creates leading,edge offers focused on Brand and Marketing ROI, Brand Strategy and Innovation, Content Analytics, Data Strategy and Engineering, and Customer Analytics in a way that is unmatched by our competitors.The convergence of unique human understanding and business expertise, coupled with innovative data and technology solutions, allows us to better predict consumer behavior, providing customers the confidence to make bold and complex decisions and optimize priorities for growth.We are looking for highly motivated and passionate candidates to join Kantar's Customer Analytics CoE as Director at our Bangalore office.The vision of the CoE is to combine AI powered decision making with our consumer understanding to maximize the value of customer relationships for our clients. The CoE is responsible for inspecting, cleansing, transforming, and modelling data with the goal of discovering useful information, suggesting conclusions, and supporting decision,making. KEY RESPONSIBILITIES :, Measure, manage & analyze customer 360 data to help our clients make key business decisions. , Work with key stakeholders from the client as well as client interfacing team within the assigned departments to help make smart decisions , Lead the project delivery managing day,to,day delivery independently along with a team of consultants & business analysts guiding them through the process. , Play a business development role and generate additional projects by identifying and pitching new ideas and solutions to the client , Work directly with the AQ Account manager and with P&L responsibility.ESSENTIAL SKILLS AND QUALITIES :, Experience in CRM Analytics with good marketing domain knowledge and with some client handling responsibilities , Comfortable with SQL,SAS,R,Python and experience working on databases and large datasets , Experience in supervised & unsupervised learning techniques , Familiarity with business intelligence and analytics platforms (Tableau,Power BI, Alteryx) , Should be good at analytical thinking & breaking down large problems into solvable chunks , Have a consulting orientation with ability to gather different perspectives, examples and use them to enrich day,to,day work , Willing to travel onsite as and when required QUALIFICATIONS :, MBA from Tier 1 institutes with 4+ years of experience in CRM analytics , Candidates with a degree in a quantitative field (Engineering, Statistics, Mathematics, Economics etc.) with 7+ years of experience in CRM analytics may also be considered