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iQuanti Associate Manager Digital Performance & Data Intelligence Services

  • 4-6 yrs
  • Not Disclosed

Job Description

Knowledge and Skills

Technical Knowledge

1. Strong knowledge of digital marketing and web and mobile engines

2. Expertise in marketing insights generation frameworks and techniques to drive action

3. Strong foundational knowledge of web analytics platform suites such as those of Adobe, Google, etc.

4. Knowledge of SEO, paid marketing channels and user experience optimization will be a plus

5. Advanced experience with MS Excel is a must

6. Programming skills with VBA, Excel Macros is preferred

7. Expertise in application of analytics (applied statistics quantitative methods) for solving business problems

8. Competency in standard data mining and customer segmentation techniques is also preferred (e.g. decision trees, clustering, neural networks, etc.)

9. Ability to understand data, do research and fix issues. Be hands on with working on large datasets

10. Advanced understanding of web tracking data and related technologies (Java, HTML)

11. Proficiency in data mining techniques using SQL, R, SAS would be preferred

Desired Experience

At least 4 5 years of experience in analytics, customer insights or digital marketing roles

Prior experience of working in external client project delivery roles will be preferred

Experience of leading and managing teams is preferred

Desired Qualifications

Bachelor's degree in quantitative disciplines such as Engineering, Mathematics, Analytics, Statistics, Economics, etc. is a must

Master's degree in Business, Marketing, Advertising, Statistics or Economics from Tier 1 institution will be a plus

People Management

1. Guide, lead and mentor the group of analysts on the project to deliver the project goals as their reporting manager

2. Contribute to overall capability development of the function by taking formal and informal training sessions

Strategic

1. Marketing Insights Provide actionable insights to clients to guide the evolution and progress of their digital marketing programs. Maintain an awareness of competitive information and key industry trends to provide context for branded website performance

2. Client Goal Delivery Play a lead role in furthering the progress of client programs in achieving their marketing goals. Partner internally and externally to ensure best practices in metrics and decision making are being maintained

3. Technical Expertise Demonstrate expertise in data mining, analysis and insight generation to enable data driven decision making

4. New Solution Development Play an active role in developing frameworks for client solutions that can be replicated across projects and help the business go to the market with more offerings in the digital analytics space (eg. recommender engines, personalization of user experience based on visitors browsing behavior, attribution modelling, predictive models for impact of marketing activities, etc.)

Operational

1. Analysis and Insights Proactively lead and drive comprehensive audits and analysis on web data and guide the team to deliver insightful deliverables (dashboards, reports, deep analysis, etc.) that can bring a positive impact to the client business.

2. Delivery Management Create, manager and deliver project plans to achieve results for clients from their digital marketing programs. Needs to drive the achievement of the milestones and results on the project plan with the team of analysts and senior analysts working closely with the Engagement Manager

3. Quality Assurance Ensure error free delivery by the team from a data and logic perspective