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Intergrow Brands , Head , Digital Marketing

  • 7-15 yrs
  • Not Disclosed

Job Description

, Formulating and devising brand strategy and plans to achieve the brand objectives., Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges., Creating marketing content for the brand to drive engagement and organic growth., Driving lead generation campaigns on various platforms such as Online PR, Google ads, Facebook & Instagram ads, email, campaign, live sessions, influencer campaigns, blogs, etc., Generating revenue for the brand through social media, digital marketing platforms and conventional marketing techniques., Responsible for handling paid media where it would circle around building efficiency, reach frequency, cost per reach, cost per engagement, maintaining healthy CTR rates. , Knowledge of data set segmentation., Driving new product development and,or innovation of existing products and ensures conceptualization and finalisation of new ideas.