Influencer Strategist

  • 0 yrs
  • Not Disclosed

Job Description

Who We Are
We are a fiercely entrepreneurial ad agency that blends creativity and performance to build great brands. We call this approach Soul + Science. With offices in San Francisco, New York, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab and OkCupid, among others.

Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of respect and not taking ourselves too seriously.

Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work list. Most recently, Mekanism was named Independent Agency of the Year by The Drum and a Top 10 Most Effective Independent Agency in the US by the Effie Index. We have been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.

The Role
The Influencer Strategist is a highly curious, creative and collaborative thinker. This person will be a key member of the Influencer Marketing team, primarily focused on developing and executing robust influencer campaigns. The role will also require knowledge and participation in earned, owned and paid channel tactics. The Influencer Strategist possesses a deep understanding of influencer platforms and tools, and has a passion for discovering new ways to execute innovative brand campaigns.  
This role is tasked with looking for new opportunities for growth and innovation to maintain Mekanism’s position as an industry leader, and requires strong technical, service, team and business management skills. 
Desired results of this position: fulfill client objectives, and smoothly execute influencer campaigns on social media platforms.  

Key Areas of Responsibility
Collaborate with internal teams on creator strategyTalent identification, outreach, negotiations, ideation and measurementManage influencers/creators to ensure we are on time, on strategy and within budgetGuide clients through talent selection, creative reviews and post-campaign learnings
Outreach and Management - Well versed in the influencer marketing space and ability to source and identify talentFoster and retain relationships with influencers and their management teams Assist in the negotiations and creation of all SOW’s for influencer programsAct as client facing representative on programs Communicate progress and status to the client and internal agency teamsCreate campaign briefs and work directly with influencers and their teams throughout the content development processTrack budgets and schedules to ensure we are on time and on budgetParticipate in planning and coordination of influencer/brand eventsSupport team/account lead on projects from start to finish
Strategy - Become the brand team’s resident expert on emerging platforms for creatorsCollaborate on development of influencer/creator programs Develop influencer strategy approaches and proposalsCollaborate with internal teams to develop innovative influencer programsUnderstand the other marketing channels in order to integrate influencers and/or influencer content into them seamlesslyPitch & present rationale for approaches
Research & Reporting - Proactively identify partnerships and vendors for influencer content developmentAssist in establishing influencer marketing benchmarks for campaign reportingProspect for new influencer platforms, social channels and capabilitiesTrack & translate campaign data into reports with actionable insights

3+ years of experience in a similar role (in-house, agency or talent management firm)Enthusiastic about working with creators/influencers
Collaborative and outgoing, with strong leadership skills
A real passion for all things social media 
You stay informed on emerging/trending, creative talent 
You’re an eager futurist, ready to turn learnings into new experiments 
You’re a self-starter who proactively pitches ideas to internal and external teams