Lead 1 2 strategic projects (strategic marketing or otherwise) in every 3 4 months across different businesses of the company.
Help develop and execute a detailed action plan for launching B2C and or B2B Business Initiative pan India , for a profitable growth. This to include developing frameworks to analyze following
Market assessment and projections, current trends,
Consumer & Market insights
Sales channel analysis
Competition benchmarking (positioning, value proposition)
Go to market model design
Pricing, partner management, sales support
Program managing the business improvement or growth initiatives. Co ordinate with senior management team in driving the initiatives.
Support the senior management in driving marketing and sales initiatives across different business