Job Description , You will own the execution of all lead engagement and sales enablement activities post lead generation across different channels like email, WhatsApp, push, social, onsite messaging using different marketing automation tools and other activities.You will primarily coordinate with the Creative team, Lead Management, and with the Engineering & Product teams. The ideal candidate will have start,up experience, lead & lifecycle marketing experience, some understanding of technical integrations, and strong project management skills. It is critical that you have executed such engagement activities before (preferably in a start,up) using different tools, have an understanding on how to set them up in coordination with the engineering and product teams, and what metrics to look for to establish effectiveness.Key Responsibilities:, Strategize, plan and execute lead engagement using multiple channels including but not limited to email, Whatsapp, SMS, push notifications to re, engage with potential learners, Create customer journeys and drive engagement through a detailed content engagement strategy, Own, execute, and refresh for the overall content strategy based on the planned roadmap, calendar activities and automations, Identify and create new engagement plans for would,be learners, and enrolled learners who have yet to start the program, Research to identify trending topics and integrate relevant content, Continuous analysis of data from engagement activities and overall audits to experiment, refresh and reiterate the lead journeysRequirements:, Solid understanding of digital marketing and all the different aspects , paid search, email marketing, organic search etc., Excellent communication & project management skills, Ability to think rapidly and effect changes on customer journeys keeping the potential learner in mind, Organizational and multi,tasking ability, Excellent analytical, collaborative skills with an ability to work cross, functionally, Passion for lifecycle marketing and user engagement, Knowledge of industry best practices across the above listed channels, Entrepreneurial with a strong sense of ownership, Knowledge or experience with SEO would be a plusExperience: Min 4,5 yearsEdTech Experience: PreferablyLocation: DelhiAbout Us:Would you like to be part of an exciting, innovative, and high,growth startup from one of the largest and most well,respected business houses in the country , the Hero Group?Hero Vired is a premium learning experience offering industry,relevant programs and world,class partnerships, to create the change,makers of tomorrow.At Hero Vired, we believe everyone is made of big things. With the experience, knowledge, and expertise of the Hero Group, Hero Vired is on a mission to change the way we learn. Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high,impact online certification and degree programs.The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.