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Head Marketing EduTech IIM ISB MDI FMS

  • 8-12 yrs
  • Not Disclosed

Job Description

Head Marketing for a education technology companyWe are working for a renowned education technology company for the role of Head Growth Marketing, Premium pedigree is a mustKRA's   Strategic leadership for Omni channel Marketing and Brand awareness. Will be responsible for developing and executing Omni channel branding, media, marketing and communication strategies that drive engagement, growth and enhance brand equity and awareness. Identify digital market trends, new technologies, evolving best practices, competitor activity and testing opportunities Develop strategies to drive online traffic to our website and App including overall SEO & ASO strategy The candidate will be required to provide inputs for non digital marketing efforts Measure and report performance of all marketing campaigns, and assess against goals. Omni channel, cross platform expertise Digital campaigns and partnerships Qualifications & Experience MBA from Tier 1 college with focus on marketing digital marketing or equivalent At least 8+ years of working experience in marketing & strategy with exposure to all aspects of ATL, BTL & digital marketing and coordinating high impact brand campaigns. Experience of working in large organization driving digital transformation Significant hands on or management experience with Google Analytics, Social Media analytics, Drupal, WordPress, Marketo (or other lead management systems) and SEO Systems or similar digital marketing systems are preferred. Understanding of BARC data, TGI and other such tools and to co relate such information with that of Digital medium