Key Responsibilities Will be responsible for developing and executing complete branding, media, marketing and communication strategies that drive engagement, growth and enhance brand equity and awareness. Drive innovation and bring in new communication ideas on the basis of market research, consumer insights, and business imperatives. Coordinate with Product development to design focus studies and multi factor experiments to capture customer insight and enhance product efficacy The candidate will serve as internal digital marketing thought leader helping to identify digital market trends, new technologies, evolving best practices, competitor activity and testing opportunities. She He will be required to provide inputs for non digital marketing efforts She He will be required to supervise external media agency(ies) relationships for all key channels Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).Candidate Specification MBA from Tier 1 college with focus on marketing digital marketing or equivalent Atleast 8+ years of working experience in marketing & strategy with exposure to all aspects of ATL, BTL & digital marketing and coordinating high impact brand campaigns. Experience of working in large organization driving digital transformation Leading Digital led marketing with understanding of all media channels including non digital formats like TV Print Outdoor etc Experience in leading digital marketing initiatives to drive organizational performance and focus on developing, implementing and monitoring key performance indicators to meet organizational goals. Significant hands on or management experience with Google Analytics, Social Media analytics, and SEO Systems or similar digital marketing systems are preferred.