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Head , Digital Marketing , Media

  • 10-25 yrs
  • Not Disclosed

Job Description

Organization : NATIONAL CENTER FOR PERFORMING ART (NCPA)Job Title : HEAD DIGITAL MARKETINGReports to : CHAIRMANLocation : MUMBAIIntroduction : The National Centre for the Performing Arts (NCPA), Mumbai, is India's premier cultural institution. Inaugurated in 1969, it was the first multi,venue, multi,genre cultural centre in South Asia. The brainchild of JRD Tata and Dr. Jamshed Bhabha, two visionaries who saw India's need for an all,encompassing world,class performing arts centre. Luminaries from various fields have contributed towards lending the NCPA the iconic status it now enjoys, with such artists as Satyajit Ray and Yehudi Menuhin as its earliest mentors. The NCPA is committed to preserving and promoting India's rich and vibrant artistic heritage in the fields of music, dance, theatre, film, literature and photography, as well as presenting new and innovative work by Indian and international artists from a diverse range of genres including drama, contemporary dance, orchestral concerts, opera, jazz and chamber music. Today, the NCPA hosts more than 700 events each year, making it India's largest and most holistic performing arts centre.Read more about NCPA at www.ncpamumbai.comReason for the hire :The Head Digital Marketing will enable NCPA in creating a marketing plan for NCPA OTT effectively. S,He will execute all marketing plans seamlessly to ensure highest visibility of the OTT platform.Position Context :The position deals with bringing visibility of the NCPA OTT to the world. The position will create marketing strategy, execute the strategy to grow the visibility and drive subscription revenue. S,He will understand the data and plan purely on the basis of data to drive excellence.Roles and Responsibilities:, Planning and Budgeting, Marketing Campaign and Execution , Data Management , Driving Subscription, Platform UI and UX, Team ManagementNote: The roles and responsibilities outlined above are not meant to be an exhaustive list of tasks. Need for flexibility is required and the job holder is expected to carry out any other related duties that are within the employee's skills and abilities whenever reasonably instructed.Position Interlinkages :The Digital Marketing Head will be working collaboratively with the following key stakeholders :Within the Organization :, Content Production and Theatres, Digital Technology, Legal , Finance and Commercial team, Content PlayoutOutside the Organization :, Marketing and Social agencyMust Haves :, 10 to 12 years of experience in the Entertainment OTT Domain, MBA in Marketing, Degree in Mass Communication or equivalent, Understanding of latest technology and trends, Expertise in Digital and social media marketing with a good understanding of social media offering for enterprises, Knowledge of marketing automation tool, Knowledge of various data management and processing tool, Knowledge of SEO, SMO and other marketing attribution, Experience in marketing budgeting, consumer acquisition and vendor Management