company-img2

Head , Digital Marketing , Internet,Online

  • 7-12 yrs
  • Not Disclosed

Job Description

About the Role:You will be key in the development and execution of a scalable Digital Marketing strategy to drive marketing campaigns, traffic, lead generation, and efficiencies., You will lead all the Performance Marketing initiatives and will oversee the creation and delivery of innovative and effective marketing campaigns across all channels with a tangible and measurable ROI., You possess a growth mindset and are able to follow through with Data,Driven Approach., We are looking for a qualified Digital marketing director to take the lead in developing successful, long,term digital marketing strategies for our company., As a Digital marketing director, you should have in,depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward,thinking ideas to build and maintain a strong company web presence.Key Responsibilities:, Create and implement a digital and direct marketing strategy to drive awareness, traffic, leads. conversions and engagement., Devise the strategy and lead the in,house teams across key channels like SEO, PPC, Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email & SMS), Mobile Apps (ASO, Networks, & App Growth strategies), Facebook & Google channels, Generate website traffic & app installs with multi,channel & testing approach, Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth, Setting up attribution models, multi,channel tracking, and quality of leads, Run an effective SEO strategy via technical, site audits, keywords, links, working with content team, Create, maintain and optimize Direct marketing campaigns, PPC campaigns, ad,copies, landing pages, A,B testing, budgeting, Implement effective and optimized display remarketing and dynamic campaigns, Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments., Manage third parties effectively such as digital agencies and service providers, Create and lead an ambitious, best,in,class digital team, Work with Brand, Business, Tech, UX teams for a top,notch digital customer experience and engagementDesired Candidate Profile:, 7,8 years of experience in digital, direct & performance marketing, with an experience of building and leading a team., Expertise and knowledge of growth marketing strategies, performance marketing, retargeting, paid digital channels, Strong mobile app marketing and analytics experience with a proven track record for driving new mobile app usage, engagement, and repeat usage, Proficient in a range of tools across the marketing stack, Mixpanel, Appflyer, MoEngage, Google Analytics, Good understanding of SEO and PPC with proven results, Strong data,driven orientation and analytical mindset with a focus on ROI, Comfortable working in a fast,paced environment and have agility in adapting to the situation