Head , Digital Marketing , Gourmet Food Firm

  • 10-14 yrs
  • Not Disclosed

Job Description

Our client is a PE fund,backed gourmet food firm offering varieties in sauces, teas, spices, chocolates and baking products to Indian and International markets.The role is to own the digital marketing function, with key responsibilities mentioned below:, Devise brand strategy to achieve the brand objectives., Identifying the right marketing mix and communication strategy for the assigned brand based on the consumer research data analytics and highlight business challenges., Design marketing content for the brand to drive engagement and organic growth., Driving lead generation campaigns on various platforms such as online PR, Google ads, Facebook & Instagram ads, email, campaign, live sessions, influencer campaigns, blogs, etc., Accountable for P&L through social media, digital marketing platforms and conventional marketing techniques., Collaborate and managed paid media delivers efficiency, reach frequency, cost per reach, cost per engagement, maintaining healthy CTR rates., Knowledge of data set segmentation., Driving new product development and,or innovation of existing products and ensures conceptualisation and finalisation of new ideas.Due to paucity of time, only shortlisted candidates will be connected. We regret and apologies for the delay or no response.