Head , Campaign Management & Analytics , BFSI

  • 9-15 yrs
  • Not Disclosed

Job Description

Job Description:, Head Campaign Management & Analytic will lead the campaigns department in Marketing & Corporate Communication team to plan, strategies, execute and drive the campaigns for B2C customer acquisitions., Plan & Strategize the marketing campaigns to achieve the business objectives (Retention, New Acquisition, Contextual Communication, Frequency of communications)., Conceptualize and designed the marketing campaigns to drive spends, growth and digital acquisition of B2C customers., To help the Channel Owners with Realtime Reports and Projections and allowing them to take informed decisions. , Conceptualised and Created a Linear Programming Model for creation of optimum CRM Calendar for the week and Budget Allocation for Social Prospecting Channel. , Responsible for creation of Easy to Understand Dashboards using Adobe Analytics and Report Builder for the Stakeholders., Responsible for creation of Monthly and Day wise Traffic Targets and Traffic Panning for all the Digital Channels and Categories. , Act Single Point of Contact for all the Ad hoc Data Analysis and Data Requests related to Adobe Analytics and Marketing Metrices