Responsible for heading managing developing and expanding the Sales & Distribution infrastructure in the assigned region. Provide strong leadership to the team of Senior Regional Sales Manager & Senior Sales Managers, as direct reports as frontline Develop & execute business plan for the region as per the AOP. Responsible to achieve primary & secondary sales numbers of the company. Effective & efficient roll out of all the initiative, new products launches, General trade Promotion & Distribution Development. Closely monitor General trade & competitors activities.Role Required General Trade Distribution ship Management.Sales Management.GT, sales, distribution knowledge Ice Cream Dairy Milk Frozen Juice BeveragesExperience An MBA with about 8 18 years experience in Channel Sales and distribution management in Reputed FMCG Beverages Ice Cream Dairy Milk Frozen Juice Beverages.Will experience in Cold storage distribution. Strongly geographical sales and distribution knowledge of East region.