Gallop Research , Manager,Senior Manager , Marketing Analytics

  • 5-10 yrs
  • Not Disclosed

Job Description

We are looking for Manager,Senior Manager with 5,10 years of experience in Marketing analytics in pharma , life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified aboveKey Requirements :, 5,10 years of experience in Marketing analytics for primary, specialty care therapy areas with in Pharma , Life sciences, Demonstrated Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc.,, Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data, Knowledge on Statistical techniques like, MMX, Test control analysis, A,B testing, Promo response models, Optimization , Hand on experience in R, Python, SQL, Data Bricks, Experience leading and mentoring a team of 5,10 research marketing analysts. Demonstrate the ability to execute multiple projects in parallelQualifications :, Bachelors in Pharmacy , technology, MBA , MS,M.Tech,M.Pharma