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Fractal Analytics , Partner Marketing Role

  • 3-6 yrs
  • Not Disclosed

Job Description

Brief about Fractal Analytics: What makes Fractal a GREAT fit for you? When you join Fractal, youll be part of a fast,growing team that helps our clients leverage AI together with the power of behavioural sciences to make better decisions. We're a strategic analytics partner to most admired fortune 500 companies globally, we help them power every human decision in the enterprise by bringing analytics, AI and behavioural science to the decision.Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission is to power every human decision in the enterprise and uses the power of AI to help the world's most admired Fortune 500 companies. Fractal has more than 2,000 employees across 16 global locations, including the United States, UK, Ukraine, India, and Australia. Fractal has consistently been rated as India's best companies to work for by The Great Place to Work, Institute, featured as a leader in the Specialized Insights Service Providers Wave, 2020, Computer Vision Consultancies Wave, 2020 & Customer Analytics Service Providers Wave, 2019 by Forrester Research, and recognized as an "Honorable Vendor" in 2020 Magic Quadrant, for data & analytics by Gartner.Key Responsibilities:, Go to market plan by cloud, data & platform partners, including the strategy, execution, and reporting of all marketing initiatives , Design & execute campaigns that are aligned to growth of each partner. Specifically, generate partner specific pipeline and revenue , Deliver marketing collaterals by solution areas such as case studies & drive marketing programs such as digital marketing, webinar,workshops, blogs, press releases etc. , Liaison with corporate marketing organisation for necessary approvals, tools & platform access , Work in tandem with partner BD to track,improve pre & post campaign analysis , Engage with partner's marketing organisation to deliver necessary marketing collaterals, joint messaging & product pitches , Engage with Fractal subsidiary marketing teams to gather,develop necessary collaterals for marketing campaign execution of through partner marketing activities , Work on to deliver joint customer case studies, events, and competency achievements , Analyse and socialise strategic marketing recommendations from partnership perspective with Partner Heads, Partner GTM leader and sales colleagues throughout the organization , Effectively and efficiently manage the marketing development funds of partners , Spearhead partner marketing events (virtual,physical) with customers to generate demand , Maintain and update targeted partner communications, company website pages & partner product,solutions pages on partner websites Skills: You may be a good if you have :, Have 3,6 yrs of marketing experience preferably partner marketing , Awesome marketing planning and execution skills focused on generating demand backed by ROI , Relationship management with partner teams for marketing initiatives , A go getter attitude of managing internal & external stakeholders to execute deliverables in time , Understanding and,or experience with Cloud, Data & AI is a plus , Possess excellent written and verbal communication skills , Can implement cross,partner marketing programs and measure,report on performance