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Entropik Technologies , Brand & Communications Manager

  • 4-7 yrs
  • Not Disclosed

Job Description

ABOUT Entropik Technologies: Entropik is World's Leading Emotion AI Platform helping Brands measure & optimize their customer experience. Its SAAS Platform www.affectlab.io is embedded with proprietary Emotion recognition Technologies like Facial Coding, Eye Tracking & Brainwave mapping. Rated as one of the Top Emotion Recognition players by Gartner and with Multiple Global Patents pending, Entropik is on a scale Journey to bring consumers, emotional intelligence as an offering to Brands. Intro video: https:,,www.youtube.com,watch?v=_P8nS6,t16A Brand & Communications ManagerAbout the company: http:,,www.entropiktech.com WHAT's Affect Lab? Affect Lab is a one,stop consumer behavior research platform that combines EEG, Facial Expression Analysis & Eye Tracking under one roof. We help brands across FMCG, Media, Automotive, Education, Healthcare, Advertising, Consumer Durable, E,Commerce, Banking & Finance industries to look through the lens of their consumers, understand their subconscious response, decode Cognitive and Behavioural Metrics and get actionable insights in real,time Product references: www.affectlab.io Designation: Brand and Communications ManagerJob Location: BangaloreExperience: 4 years , 7 yearsJob Description :, Be the brand custodian , craft and define brand positioning to support Entropik's vision and growth goals globally, Develop communications and storyline for GTM of product launches and key initiatives., Collaborate with stakeholders from product, content, and creative teams to define and execute brand and communications initiatives., Design brand messages for various products and audiences, Ensure adherence to brand guidelines and maintain consistency across all internal and external communications, Plan and execute brand campaigns over various channels of market outreach such as events, advertising, webinars, etc., Drive and manage communications for existing relationships with PR and analyst community, Track and measure success of brand campaigns with clearly defined success metricsWhat Are We Looking For :, 4 to 6 years of experience across branding and communications in enterprises with at least 2 years in SaaS space, Excellent written and verbal communication skills, Ability to drive interactions with senior leadership both internally and externally for knowledge sharing and arriving at key decisions, Ability to think strategically and execute with confidence, A growth mindset with a passion for building things from the ground upSeniority Level , Mid,Senior levelIndustry , Information Technology and ServicesEmployment Type , Full,time