ekincare , Director , Marketing

  • 5-15 yrs
  • Not Disclosed

Job Description

About ekincareJoin the fastest,growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID,19. We are at the intersection of health & insure,tech, targeting South East Asia's multi,billion dollar corporate health benefits market. Trusted by Fortune 500 companies, ekincare's patent,pending preventive, predictive, and personalized platform, helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees' engagement.Recognized for our innovations by NASSCOM (10 most innovative start,ups), Aegis Graham Bell Awards (Most innovative enterprise app), and named as the best "Healthy Workplace Brand" in the IHW Summit.If you are ambitious, willing to solve some of the toughest problems, and excited to apply your skills towards making India Inc. healthy, come, join us!Some things we are proud of:, Introducing the family doctor concept in teleconsultations, which is on its way to becoming the de facto standard in the industry., Creating a state,of,the,art digitization AI, that unlocks a whole new world of healthcare data, that forms the core of our recommendation engine., MNCs that sell health benefits to other companies, use us for their employee health benefitsFor more details about us please visit Location , HyderabadThe Role , Director of Marketing Reporting to , Vice President MarketingAbout the role:You will be responsible and accountable for planning, developing, implementing, and delivering the organization's marketing and inside sales strategies for growing its customer base. No doubt the role is a demanding one and includes but is not restricted to:, Lead the B2B marketing and inside sales team for the company, Manage the B2B vertical for Product Marketing, Performance Marketing and Digital Marketing, Demand and Lead generation (inbound and outbound) and ensure the quality of leads (quality over quantity), Understand the B2B and Technology space and customer behavior of different segments, Build a data,driven strategy and funnel for improving marketing performance, execute A,B tests and use data to separate Signal from Noise, Develop and maintain Campaign and Lead Funnel reporting that will be necessary to monitor and improve our conversion rates and ROI, Identify trends, insights, Competitive Landscape and optimize spend and performance based on these parameters, Build ekincare Brand and Positioning across various channels, Execute all web, SEO,SEM, database marketing, email, social media, and display advertising campaigns., Grow our email list. Manage various email campaigns. Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.), Hands on Google Analytics knowledge for various tracking and analytics, Set and track sales targets and clear metrics for the inside sales team, Suggest and implement improvements in the sales process to increase top of the funnel and incrementally improve conversion, Liaise with the sales team and work closely with them to get feedback for improvement based on a data centric approachRequirements:, Minimum 5 to 8 years and maximum 15 years of working experience, Hands,on at Digital Marketing and Demand Generation, Experience in B2B SaaS is an added advantage, though not a must., Knowledge of Social Media Marketing and SEO, Result,oriented approach to marketing, Knowledge of marketing automation tools