Edgeverve , Specialist , B2B Marketing

  • 7-14 yrs
  • Not Disclosed

Job Description

Job Summary : The person in this role will be responsible for marketing one of Edgeverve's products to large enterprises across the world, with US as a primary market. He,She should be comfortable working with multiple internal stakeholders across product and sales teams., 7+ years of technology B2B marketing experience, preferably targeting US markets, Plan and execute field marketing campaigns to build pipeline, Experience in leveraging large industry events as well as hosting custom events, specifically around product launches and lead generation, Metrics and results,oriented, Responsible for Field Marketing for US, EMEA and APAC, for a product line, Plan and execute GTM campaigns for the product line through industry events, inside sales, custom roundtables, partners, etc., Build a detailed event plan that aligns with the product roadmap and aligns with sales objectives, Work with product and sales teams to create relevant thought leadership content and leverage it for GTM campaigns, Collaborate with sales teams to run ABM campaigns for strategic accounts, Work closely with the sales and product management to identify campaign themes, Own lead targets and deliver MQLs and SQLs that impact the sales pipeline, Collaborate with the digital marketing team to run integrated campaigns, Identify opportunities to collaborate with Infosys sales and marketing teamsPreferred traits : , High energy and Execution oriented, Demonstrate organizational skills, flexibility and agility to produce results, Good sociability and networking skills, Highly creative should contribute extensively in creating campaigns, Work very closely with the sales function, Experienced in handling marketing vendors for the US and EMEA region, Experienced in GTM campaigns for software products, Experienced in enterprise marketing