Edgeverve , Senior Member , Digital Marketing

  • 5-8 yrs
  • Not Disclosed

Job Description

In this position, the person will be responsible to plan, implement, manage, and optimize multiple global digital campaigns for EdgeVerve's key AI and Automation products. Will be working with multiple Internal stakeholders and the central goal will be to run campaigns to drive and show growth in performance driven KPIs. This role will demand you to work in a fast,paced environment, ready to quickly adapt and respond to a competitive Industry landscape., Understand the campaign objective and brief, suggest, and plan the right media mix to achieve desired targets. Plan and run multiple digital campaigns and optimize for the optimum impact and conversions across the marketing funnel., Have a hands,on approach to manage campaigns across SEM, Display, Programmatic, LinkedIn, Email, Affiliate, Third,party ad platforms and more. Measure all aspects to reach out to the right target audience across the globe., Minimum 4,5 years of hands,on experience of managing digital campaigns, Continuously monitor campaigns, analyze data, performance, patterns and make improvements on campaign assets (landing page, ad copies, keywords, creatives and more) as required. Identify potential gaps in the customer journey and work in sync with the team to drive results., Maintain the expected cost per lead and conversion, optimize campaign budget across mediums., Understand website analytics and SEO and work with external agencies to optimize the same as required., Work within marketing, product teams, external agencies to ensure the right messaging is displayed across all paid digital campaigns in sync with the overall objective., Measure the effectiveness of all digital programs with established metrics and KPIs. Provide insights and make recommendations to continuously improve performance for customer engagement and demand generation., Experience handling multiple marketing vendorsPreferred traits :, Deep understanding of Website backend, SEO, marketing automation and technology ecosystem in the digital space, Should be articulate and a quick learner, High energy and Execution oriented, Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment, Good sociability and networking skills, Excellent written, verbal communication skills and good presentation skills, Highly creative should contribute extensively in creating campaigns, Work very closely with the sales functionMBA, Early Joiners preferred