The Head of E. Commerce will be responsible for executing The Company's overall E Commerce strategy for the website and the channel partners. Responsible for the monthly and annual P&L of the Ecommerce business. Driving sales for the Company website and channel partners. Responsible for meeting the monthly sales targets. Managing the ECommerce operations and monitor the deliverables of the operational team. Driving quality traffic and sales with effective CRM and cross channeling strategies. Manage the customer UX UI on the website to increase engagement, conversion rate, and customer retention. Executing initiatives to drive sales including Campaigns, Promotions, SEO SEM, email marketing, affiliate marketing, retargeting and online analytics. Responsible for managing channel partner relations. Maintaining accurate monthly MIS and sales metrics, inventory and sales forecasts. Developing an effective and efficient CRM and Loyalty system. Managing external agencies partners and their deliverables. Performing research, segmentation and competition studies to determine key consumer targets, insights, needs, wants and behaviors.