EarlySalary , Expert , Customer Retention & Marketing Communications

  • 2-4 yrs
  • Not Disclosed

Job Description

About EarlySalary:EarlySalary is an instant line of credit to young working Indians. EarlySalary is a pioneer in introducing instant loans & salary advances and has disbursed over Rs.4,000Cr worth of loans on its platform and currently disbursed nearly 100,000 loans a month and is considered one of the largest Digital Consumer FinTech Lender in the country. EarlySalary is a series C funded start,up and has raised multiple rounds of investment from global investors including Eight Roads (Fidelity) Ventures & Chiratae (IDG) Ventures and is considered one of the fastest,growing FinTech start,ups in India. With a clear focus to disrupt the finance and banking domain, EarlySalary has built a strong team focused on build Technology, mobile platform, Risk & AI,ML models to better decisioning and real,time lending. As a full,stack lender we manage both sides of the business building better technology and products for powering our lending platform and build ML models for better risk mitigation and giving real,time decisions to our customers.Our ML & Risk Analytics Stack & Practice is focused on building a better Risk Score Card & building a high amount of automation. EarlySalary is considered one of the fastest & most automated lenders in the Industry.Job Title: Customer Retention & Marketing Communications ExpertExperience: 2,4 yearsJob location: PuneCore Responsibilities:, Help create a cross,sell strategy for the existing customers and also establishing better connect with customers impacting customer loyalty, brand recall etc., A complete ownership mindset, work in a dynamic environment & deliver with a complete 'go,getter' attitude, Working on omni,channel remarketing tools, Understanding product offering & find the right product fit for customers, Designing communication strategy for cross,sell & reducing churn, Collaborating with brand & creative team to own creative strategyPreference and Experience:, Analytical bent of mind, Extremely good written communication skills, Understanding of digital marketing & remarketing platforms, Proficiency in analyzing campaign & customer data, Good decision making skills, Experimental bent of mind, Worked on customer engagement marketing tools, Experienced in writing customer communications, Worked on customer journeys on mobile apps, Experience in digital marketing, startup, fintech, strategy with focus on analytics and customer communicationsAcademic qualifications :, Graduate , MBA