Job Description:At DSJ Keep Learning, marketing managers are responsible for driving revenue growth of a product vertical.This particular position is dedicated to our management vertical, where we are selling masterclasses and degree programs ranging from Rs. 1,000,, all the way to Rs. 4,00,000,,.Roles and Responsibilities:, Own the marketing acquisition funnels , research, media planning, generation and nurturing of leads. , Devise and plan marketing plans across the funnel for various products under the vertical: Above,the,line (ATL) and Below,the,line (BTL) activities., Work with the marketing team and agencies to plan and execute lead generation activities., Own the marketing communication for a given vertical from marketing collaterals, to paid ads, to blogs and website., Strong grasp on number crunching and analytics to calculate the ROI on marketing campaigns., Conduct webinars and smart engagement activities to engage with prospective audience., Managed vendor relationships with affiliates and agencies for various services., Well,versed on digital marketing channels and relevant metrics to measure those channels., A fundamental understanding on SEO, SMM, content marketing, branding, marketing automation and lead generation., Impeccable communication skills., Prepare marketing and sale forecasts for upcoming quarters., Research and discover new ways to boost sales for the product., Coordinate with the sales vertical to gather market feedback and ensure timely feedback on marketing campaign quality.Desired Candidate Profile:We're looking for driven individuals who are looking to make the most out of their corporate career. Our team prides itself on its performance, and we're looking for someone who enjoys a similar mindset., 4+ years of work experience in marketing and managing marketing teams., Someone who has already worked in the education,education technology space., A mindset of sales, with a focus on getting students to enrol for the right program in the shortest time., A winning attitude with impeccable written and spoken skills in English., An approachable and easy to talk to personality., A strong focus on customer,service, delivered with empathy and passion., A proficient manager who can motivate the team and push them towards their targets., Proficiency in tools like Hootsuite, SEMrush, Google Analytics etc.