Role Business Analyst & Project Manager Digital Digital MarketingRole Band R3 LevelReporting To Head IT & BPE Branded BusinessLocation Corporate Office, HyderabadContextThe Information Technology and Business Process Excellence team in Dr. Reddy's laboratories has the charter to build competitive edge to the business by proactively building world class high quality innovative IT and Business Process Improvement solutions Services for all geographies of business including Emerging Markets and India the future growth engine of the company. To enable this vision, the team focuses on 1. Creating IT strategy that not only aligns with business priorities but also creates and enables new business models that add competitive advantage to business.2. Building thought leadership and expertise in emerging technologies and creatively applies it to different needs of the business.3. Driving continuous Business Process Simplification, Improvement and Excellence.4. Implementation of projects within time and budget addressing critical business needs leveraging appropriate technology.5. Driving and Ensuring benefit realization of various implemented projects.6. Sustaining and maintaining a world class Digital infrastructure and Application landscape.We are looking for bright individuals who have passion for creating innovative business solutions leveraging appropriate and emerging digital technologies. Ideally candidates should have A. Domain Knowledge 1. Excellent Functional knowledge of Sales and Marketing in Pharmaceuticals, FMCG, E commerce domain2. Exposure of CRM, CLM and KOL processes and solutions will be an added advantageB. Digital Marketing Expertise 1. Experience in digital marketing with expertise in Email, Search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Display, Affiliates2. Knowledge of Google Tag Manager and Web Analytics tools (Google Analytics, Adobe Analytics, and Social Media Analytics etc.)3. Prior working knowledge of Social Media Engagement Tools such as Hootsuite, Brandwatch etc.4. Ability to define ROI metrics for brand campaigns as per campaign objectives5. Prior experience as Product Manager (UI UX, Customer funnel, A B testing etc.) would be an added advantageC. Business Process Experience & Digital1. Ability to identify and leverage Best Practices and Digital Technology trends across Industries for Pharma business processes with focus on Sales & Marketing2. Capability to lead business process improvement engagements using Digital Technologies and allied change management3. Experience in automating Business processes especially Sales & Marketing processes using traditional and digital technologies like Mobility Mobile Apps Social Collaboration Analytics Cloud Computing Big Data etc.4. Capability of creating Digital Technology enabled solutions addressing critical business needsKey ResponsibilitiesCandidates would be expected to lead independently minimal supervision 1) Understand and map business requirement & develop functional specifications for above Digital Initiatives2) Conceptualization & implementation of Business Solutions leveraging Digital Technology platforms to meet business requirements3) Conceptualization and implementation of new business models using Digital Technologies4) Conceptualization of Adoption Methodology, Change Management and Benefit Realization5) Effectively manage projects with in schedule & budget in coordination with implementation partners6) Facilitate Ideation, Collaboration and Knowledge Management to enhance business value7) Ensure Business Process Improvement, Change Management and Benefit Realization to add Business ValueOperating NetworkInternal Head IT & BPE Branded Business, IT BPE Teams (IT Security, BPE, Digital, Analytics, SAP, Basis, Portal teams)External Branded Business Sales Head, Marketing Heads, Vertical Heads etc. Doctors, Pharmacies, Software and hardware vendors, Partner project teams, AuditorsTechnical Requirements Sound knowledge of Digital Technologies, Business Process Management, Business Process Re engineering and Improvements, Business Analysis, Project Management, Vendor ManagementEducational Qualifications MBA Engineer (Sales & Marketing Information Technology) from top B schools Engineering Institution. Agile Practitioner preferred Experience Required Around 10 12 years of experience in Digital Sales & MarketingKey Personal Attributes Result oriented and with a work ethic of delivering on time and in scope Strong interpersonal, consultative and management skills Good communication and interpersonal skills to manage multiple stakeholders within and without organization Business focused, customer & service minded and confident in advising, developing and articulating solutionsAbout Dr. Reddy's Laboratories Ltd.Dr. Reddy's Laboratories Ltd. (NYSE RDY) is an integrated global pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses Pharmaceutical Services and Active Ingredients, Global Generics, and Proprietary Products and with 15,000+ associates worldwide Dr. Reddy's offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, bio similar, differentiated formulations and NCEs. Therapeutic focus is on gastro intestinal, cardiovascular, diabetology, oncology, pain management, anti infective and pediatrics. Major markets include India, USA, Russia and CIS, Germany, UK, Venezuela, S. Africa, Romania, and Australia.