Director,Senior Director , Digital Marketing , Internet,Online , IIM,ISB,FMS,MDI

  • 8-15 yrs
  • Not Disclosed

Job Description

, Digital Marketing is a strategic business driver at Lendingkart. As a Digital Marketing leader, with a team of cross,functional marketers, you will:, Create a Marketing playbook for the company, define the strategy for the next 2,3 years and grow your business 5x in this period., Own marketing budgets and drive digital marketing's performance through systematic campaign,specific results and overall measurement, Build, develop and execute digital Campaigns (Display, SEO, SEM, Email, SMS, Etc.) by coordinating with internal resources and digital agencies, B2B SME customer acquisition & engagement using Digital Assets (Paid,Earned,Owned), Work with the Product & Data Science teams on Growth, Customer Experience and other initiatives , provide data,driven insights and recommendations to improve digital customer experience, Work with the Operations team to optimize the Digital Marketing funnel from loan origination to disbursal, Prepare demand funnel for products with costs of acquisition, Web analytics to understand performance and bring about efficacy & efficiencies around cost of acquisition, Devise innovative ways,mediums to reach target customers, Initiate market research and analyse the findings, Assist in building marketing strategies and contribute to drive the business by way of digital Performance Campaigns (Execution, Monitoring and Analytics) and Competitor benchmarking, Keep the business abreast of emerging technologies and developments in the digital industry and share that knowledge and information with the team, Ensure that the organization is advertised effectively on social media and digital platforms, Develop and manage the framework for marketing automation and experiments , across digital customer touchpoints, Hire, mentor and train team members on tools,techniques,domain for making a comprehensive impact to the businessYour Background :, 8,12 years of experience of contributing in Digital Marketing space with proven record, Exposure to Website projects & concepts such as wireframes, CMS, user testing, design, UAT, website launch Exposure to Digital Marketing areas such as SEM, SEO, e,sales, Google Analytics etc, Experience in executing large scale digital performance marketing campaigns, driving business impact, Ability to manage and lead team members both directly and indirectly, Experience with building and nurturing teams of digital marketers, Ability to think digital and translate digital ideas into reality Good data orientation and creative thinking team player, Excellent analytical skills with a sharp eye for numbers and insights, Ability to give direction for content, design and brand representation, MBA from a tier,1 institute is a plus, Curious and with a drive to succeed in space where there is no established marketing playbook, Exposure of working in or dealing extensively with a Financial services , Banks , NBFCs would be an advantage