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Digital Marketing Manager , eCommerce

  • 5-8 yrs
  • Not Disclosed

Job Description

Furlenco is a different furniture company. We enable the urban Indians to live better today in their homes, by giving them award,winning furniture and home decor on rent. All of our furniture is designed in,house by experts. Our furniture is inspired by the Indian urban user and how they live in their homes. Our designs are user,led and inspired by their evolving needs and growing lifestyle. We don't just give furniture. We provide decor, accessories, and appliances as well. So, with a simple click, one can furnish their entire home, room, or corner without traversing multiple stores or websites at a fraction of the time, effort, and cost. All decor that we provide is brand new and never reused for hygiene reasons. Think of Furlenco as a furniture concierge service. It comes with a host of complimentary benefits like swapping of furniture when needs change, relocation across cities, pausing of subscriptions, and deep cleaning services as a part of the subscription. As a Digital marketing senior manager, you should have in,depth marketing experience and a passion for digital technologies. You will work closely to ensure consistency through the social digital marketing channels. You should also provide forward,thinking ideas to build and maintain a strong company web presenceResponsibilities :1. Establish positioning, identify target audiences, and develop digital marketing plans with specific objectives across different channels and segments2. Lead the execution of digital marketing programs from start to finish, leveraging internal support and driving collaboration3. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies4. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go,to,market strategies, complete with formal proposals and recommendations on tactics5. Partner with performance marketing and web teams to design test, and evolve lead nurturing tactics.6. Oversee SEO agenciesRequirements :1. 4,7 years of proven experience in Digital Marketing with proficiency in building effective multi,channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.2. Should have handled a team of DM executives earlier.3. Experienced in analytics tools , Google Analytics, MixPanel, CleverTap, etc4. Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations5. Keep abreast by identifying the latest trends and technologies in the industry and implementing them.