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Digital Marketing Manager

  • 0 yrs
  • Not Disclosed

Job Description

Movoto - Digital Marketing Manager


 


This is a CA-remote or TX-Remote, Exempt, Full-Time position. This position reports to the Senior Marketing Manager of the Company.


Why Movoto?


Movoto Real Estate is the fastest growing top 5 residential real estate site used 650,000 buyers and sellers daily. As we scale for rapid growth, we are looking for a Digital Marketing Manager to build customer retention, increase organic search traffic and overall site conversions.


 


What we’re looking for in you: 


We are looking for an experienced Digital Marketing Manager with a strong track record for developing a deep understanding of consumers and acting on it. You will be part of a team responsible for conceptualizing and executing consumer acquisition and engagement campaigns across a diverse mix of channels including paid acquisition, email, content marketing, and partnerships. As a Digital Marketing Manager, you are uniquely positioned to understand consumer wants and needs along with the capabilities of Movoto products. In connecting the two, you will ensure that consumers get the best out of Movoto in service of their own goals, and that their feedback and insights are used to inform future product strategy.


 


What you’ll be doing:



  • Identify target audiences and develop marketing plans with specific company objectives across different channels and segments, focusing on accuracy and results.

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

  • Collaborate with key stakeholders leveraging internal support, to implement and/or execute omni-channel marketing programs from start to finish. This candidate must understand and be able to execute working, mobile-responsive HTML, CSS, JINJA, AMP, HUBL, and Liquid languages to stand up ad hoc emails, push notifications, landing page and microsite development, and fully A/B multivariate test campaigns to reach stretch targets. 

  • Coordinate, manage, optimize, and execute new educational and customer support content, increasing organic traffic reach and customer education and engagement for conversion. Candidate must be proficient with using content and customer management platforms such as Autopilot, Hubspot, Salesforce, WordPress, and Google Analytics.

  • Ability to integrate REST API data streams into marketing platforms to enhance current workflows to drive traffic and conversion.

  • Exceptional communication, interpersonal, team building, and support skills while having the ability to clearly communicate complex workflows, dependencies, and tradeoffs in both speech and writing.

  • Continually improve performance, efficiency, processes, and campaign channels goals to increase both ROI and customer retention, while advising on best practices. Educate marketing peers with regard to marketing mix, multi-channel, optimization, automation capabilities, A/B testing, and projected results.

  • An individual that flourishes in a fast-paced environment, holistically looks at problems for smart solutions, loves testing campaigns for optimal results, is not intimidated with high volumes of customer to nurture, and can partner with multiple teams including marketing, product, engineering, and customer success to test and evolve non-SEO lead nurturing tactics.


 


What you should have:



  • 5+ years of experience

  • Familiarity with database management

  • Bachelor's degree or equivalent experience


Pluses:



  • Page optimization for increased traffic

  • Ad-Hoc Content Creation/Copy Writing/Editing

  • Technical understanding or background

  • Real estate interest


 


Major Pluses:



  • Growth/Email/Product/Partner Marketing experience

  • Can spend hours looking at data, likes, and fully understand it

  • Uses Indesign, Photoshop, and Illustrator


 


Why you should join Movoto?



  • Medical, Dental & Vision Benefits 


    • 100%/75% premium coverage for employees/dependents


  • Basic & Supplemental Life Insurance, AD&D and Disability, FSA and Commuter Benefits

  • Retirement Plan

  • Equity

  • Flexible Paid Time Off

  • Paid Holidays

  • Parental Leave Benefits

  • Competitive Salaries

  • Volunteer Opportunities

  • Employee Engagement Events

  • PetPlan (10-15% off premiums)

  • PerkSpot – exclusive corporate discounts

  • Rocket Lawyer Legal Benefits and more!


 


About Movoto Real Estate


Movoto Real Estate was founded on a simple principle: Real estate should be easy.


This foundational idea continues to drive our mission every day, building cutting edge, optimized technology tools and connecting talented, customer-focused agents with motivated buyers and sellers. Today, we are the fastest-growing top five residential real estate site in the United States with nearly 26 million monthly visits. But we are more than a real estate brokerage and research site—we’re a technology company that is bringing real estate into the future with our end-to-end suite of proprietary tools for buyers, sellers, and agents.


In 2020, Movoto was acquired by OJO Labs, a leader in personalized, AI-enabled real estate tools. Combining OJO and Movoto’s deep commitment to creating end-to-end home-buying solutions, we continue to strive to become the most trusted real estate company in North America. Our real estate technology platform comprises the latest data-driven AI technology, client communication tools, marketing and transaction support, a real team of dedicated transaction coordinators, and an agent earnings structure that ensures our agents are successful and can focus on serving their clients.


Movoto is not only committed to making real estate accessible to a diverse community through technology, we strive to increase representation—across all races, ethnicities, genders, ages, sexual orientations, and physical or mental abilities—in our teams. We continue to promote an inclusive work environment where everyone, from any background, can do their best work.


Together with OJO and our growing team, we have renewed our dedication to the mission that started it all: making real estate easy in this rapidly changing world.