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DGM , Brand Marketing , eCommerce

  • 10-17 yrs
  • Not Disclosed

Job Description

Primary Responsibilities (Including but not limited to):, Be the custodian and take ownership of all activities that will build brand Great Learning., Manage the relationship with brand ambassador Virat Kohli and ensure we are leveraging all possible synergies from this association. , Manage all mass,marketing campaigns for the brand. The individual must have sufficient experience of managing a brand with TV budgets of at least 50 CRS. Deep understanding of mass media , especially TV, and media planning is essential., Client,side experience in producing multiple TV campaigns and digital content is required., Will be responsible for the entire in,house creative team of about 10 writers and designers and ensure they are generating quality content to meet the creative requirements of the internal stakeholders., Will be responsible for all PR activities and will lead the in,house PR team and agency to ensure all strategic PR goals are met., Will be the champion of our social media strategy as well as ORM. Needs to have a sound understanding of the different social media channels and how each can be used effectively for our brand.Desired candidate profile :, Minimum 12 years of work experience, most of which should have been in the B2C start,up marketing space., Highly creative mindset with excellent communication skills. , MBA or technical degree from a well,reputed institution., Ability to ideate and build creative content with limited resources. We need someone who does not solely depend on a creative agency for the next big (or small) idea , but can come up with such themes and ideas on their own., A passion for growing emerging brands with huge potential. , Experience in working with Digital B2C brands, PR, TV campaigns, and digital brand campaigns.Job Location: Gurgaon, Bangalore