PRIMARY OBJECTIVES OF POSITION: To plan, lead and direct the business operations in order to meet objectives and targets for business growth & Profitability. Responsible for Direction and Implementation of all Operations and all activities of the SBU.JOB PROFILE : 1. Plan, Formulate and Develop short term and long term business strategies, objectives and revenue projections, ensuring long term viability of business unit and also that they are in line with group's objective, plans and vision.2. Develop annual business plans, Operating plans and Budgets to support the Strategic guidelines given by BOD and also meet agreed objectives and revenue projections and ensure implementation of the approved plans.3. Provide leadership and operational directives to all functions,departments of SBU ensuring efficient and effective work planning, allocation, achievements of targets and performance as per Budget approved by BOD.4. Ensure development and implementation of effective policies, standards, processes and systems for monitoring, measuring and reporting achievement within agreed time frames and cost measures.5. Maintain and ensure that all activities meet and integrate with organizational requirements for quality Management, Health and Safety, environmental policies, statutory and Regulatory requirements, Legal requirements (all Corporate Governance Compliances) and Business ethics.6. Build a customer focused, high performance culture which is aligned with the company values and which attracts, retains and inspires people to work in the company,7. Coach, motivate and guide team in achieving performance targets.8. Help build the Positive Brand identity of the company.KEY ACCOUNTABILITIES: 1. Achievement of revenue (Volume. Value and Product mix) and profitability targets (Operating margins, Assets Efficiency, ROCE, ROS, PBT, etc.).2. Development, coordination and implementation of strategies and action plans for New Business opportunities, Sales (Retail, Modern Trade, Institutional Sales, Exports), Marketing (ATL, BTL), Manufacturing, Technical Services, Procurement, Supply Chain, and all other associated with specific SBU requirements.3. Customer satisfaction with respect to quality, efficiency and effectiveness of the product and service provided.4. Employee satisfaction and retention (Employee Turnover %, Team Motivation Index, R&R) including development of future leaders.5. Ensure adherence to all certification requirements, statutory and Regulatory requirements, Legal requirements (all Corporate Governance Compliances).6. Ensuring Work Culture which inculcates right Business ethics, team working, high performance culture.7. Brand building of the Company Business.COMPETENCY:1. Innovative, Strategic and Critical Thinker.2. Creative problem solving and decision making skill.3. Change agent and team player with strong execution and managerial skills with technical competence.4. Entrepreneurial drive.5. Networking and building relationships. 6. Leadership skills.EDUCATION:1. Graduate with MBA,PGDBM.