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Brand Manager Notebook IIM FMS XLRI ISB NMIMS SP Jain JBIMS MDI

  • 7-14 yrs
  • Not Disclosed

Job Description

Role Profile

Job Title Brand Manager Notebooks Reporting

Marketing Manager, ESPB

Function MARKETING

Location ESPB HQ, Chennai

OVERALL PURPOSE OF THE JOB

To create brand, portfolio and marketing strategies and lead the implementation to deliver brand health objectives for the Notebook Category

KEY FOCUS AREAS

Develop brand marketing plans across consumer segments in line with the business strategy

Provide a vision of the market environment through research as a basis on which to set marketing strategies

Strategize all brand activity to ensure that it is in line with brand strategy and corporate guidelines

Improve brand profitability through cost control, pricing and other relevant actions

Champion innovation in products and processes in order to achieve competitive advantage

Communicate and ensure application of best practices in brand management to optimise efficiency and effectiveness

Principal Accountabilities

Define Marketing objectives and create the annual marketing plan in line with the business strategy

Keep abreast with the Category and business environment which assists in defining challenging marketing objectives

Work closely with Trade Marketing and Operations to ensure agreement with the annual marketing plan

Provide a vision of the market environment through research as a basis on which to set marketing strategies

Commission research and analyze the same to develop actionable consumer and customer insights

Develop systems to gather market intelligence on competitive activity for proactive response

Strategize all brand activity to ensure that it is in line with brand strategy and corporate guidelines

Devise appropriate BTL activity to ensure fit with brand strategy and guidelines

Devise ATL activity to achieve desired brand saliency and awareness levels amongst target consumers

Devise Communication strategy to provide product knowledge to the Trade Marketing team to improve selling effort

Liaison with relevant functions managers on Brand propriety and legal issues

Improve brand profitability through cost control, pricing and other relevant actions

Improve profitability of the current range with higher value capture for business through

Modifications in existing products

Launch of new SKUs, including new to market SKUs

Champion innovation in products and processes in order to achieve competitive advantage

Competitive benchmarking for each SKU in the product categories

Employ innovation in products and processes in order to achieve competitive advantage

Statutory Compliance and Code of Conduct

Adherence to company code of conduct

Confirmation to all financial and administrative systems

Compliance with all statutory and regulatory norms

KEY INTERFACES

INTERNAL

Marketing, Operations and Commercial teams within SBU

CDM team at TM&D HO

RSMs

Legal team

EXTERNAL

Advertising Agencies

Media Buying Agencies

Research firms

PR & Event Management Agencies

Merchandising Vendors

QUALIFICATIONS & EXPERIENCE

MBA in Marketing (IIMs FMS XLRI ISB NMIMS SP Jain JBIMS MDI)

2008 2011 Batches

At least 3 years in a marketing role, preferably in the FMCG space

Current role to be in marketing