Job Description

, Continuously track & understand evolving consumer expectations through multiple sources including appropriate research interventions and defining consumer needs across touch points. , Building a brand that resonates with ever evolving food & beverage landscape of target consumers , Defining and communicating positioning of the brand across diverse segments it is present , adapted to the segment needs, yet connected to the overall positioning Mother brand., Initiate and implement brand communication activities in coordination with multiple agencies, under strict timelines ensuring quality delivery and within budget, Cross functional accountability and coordination with internal teams like Operations, Commercial, R&D, Sales, Trade Marketing etc. for implementation of key initiatives, Building internal & external capabilities to deliver an WOW experience at every touch point