The incumbent will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional global strategies. At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category related market. The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.