Job Description

, Overall responsibility for the development, execution of all long, medium and short term sales strategies and programmes ensuring growth via achievement of sales targets and achieving company's objectives in the Branch, State., Give Strategic direction to the Sales team to optimize the overall productivity and performance, engraining the company values in the team and aiming at making PR the best managed company in the state, Understand and forecast market size & segment growth in the state to develop effective strategies to achieve the desired sales, market share and profitability in each of the segment.As a BM, review and achieve targets i.e., volume, market share & revenue targets for the state,branch with key focus on specific brands. Effectively implement sales strategies and seek opportunities to gain market leadership in various market segments of the industry., Define & execute a robust distribution strategy aiming at increasing the width of distribution network., Implement strategies on product positioning and visibility, market penetration, new market development, channel segmentation, sales mix and pack sizes in order to augment business and exceed profit margins. Maintain strong position in the organized trade within the state. , Strong focus on people leadership dimension. Nurture, Grow and Manage functional talent., Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals.