Bajaj Finserv , Manager , Digital Marketing

  • 5-8 yrs
  • Not Disclosed

Job Description

High,level position Summary :, Hands,on with the digital outbound campaigns (Emails, Display Ads, Search & Social Ads) and lead generation tactics and execution , Ensure successful execution of various performance marketing initiatives by leveraging outbound marketing for Secured Home Loans business , End to end ownership of a set of campaigns covering execution, measurement, reporting and optimization. This will cover various digital formats and channelsKEY ROLES AND RESPONSIBILITIES :CAMPAIGN MANAGEMENT :, Define and execute integrated digital marketing programs using technology platforms , End to end ownership of each outbound campaigns PERFORMANCE MARKETING :, Run campaign optimization through rapid A,B testing and iteration by leveraging COEs within the function, Leverage analytics and BI inputs to improve campaign efficiencies CROSS FUNCTIONAL & CROSS,COE COLLABORATION :, Collaborate with Centers of Excellence within and outside the function , Work with Analytics & BI to leverage data and drive higher ROIs, Work with Digital Capabilities COE to create new assets and enhance current asset outputs