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Associate Director Senior Manager CRM eCommerce IIM XLRI FMS ISB SPJ

  • 5-10 yrs
  • Not Disclosed

Job Description

By the way of introduction I am an executive search consultant working for ABC Consultants, a pioneer in recruitment consulting.

Looking for a Senior Leader in CRM for most disruptive and fastest growing E Commerce Company in India with world class team.

Experience 5 9 Years

Location Gurgaon

Education Qualification Masters in Business from Tier 1 institute.

Responsibilities

Define the CRM roadmap, key metrics and overall retention strategy for the brand

Manage end to end campaign aimed at engaging existing customer base through relevant communications. The overall objective is to drive customer retention and loyalty

Collaboratively preparing recommendations on targeted offers based on insights derived from analytics and designing a multi channel communication plan

Formulate customer segments, buckets, analyze data and strategize marketing program to increase customer retention, repeat buys and increase revenue growth

Increase bucket wise growth across platforms Desktop, mobile website and app

Develop forecasts, measurement plans, reporting and results analysis

Provide messaging and creative expression direction to copywriters and designers for emailer, sms and push notifications

Kindly revert back with your updated profile along with broad details of your current compensation and expectation

Abhishek Kishore