Job Description

1. Execute innovation pipeline for the brand.2. Work on aspects of brand communication like content design and execution, creative adaptation. 3. Assist in executing brand advertising concept, packaging, promotion. 4. Work with activation and creative agencies. 5. Coordinate with R&D for product conceptualisation, positioning, NPD and assist in providing final samples for production.6. Keep track of brand related expenditures and budget. 7. Coordinate with departments like sales, R&D, Finance, sourcing for product and brand related requirements, 8. Track digital imagery of brand of the new launches as well as existing range.9. Competition mapping,product catalogue, social media footprint. 10. Drive execution as per brand activation calendar.