Apurva Natvar Parikh Group , Performance Marketing Manager

  • 3-8 yrs
  • Not Disclosed

Job Description

Designation : Performance Marketing ManagerYears of experience : 3,8 yearsSalary range : 10 , 12 LakhsJob Description , Performance Marketing ManagerAbout the companyThe Apurva Natvar Parikh Group (ANPG) is a 70,year old diversified business house with interest in real estate, shipping and logistics, hospitality, education and construction. Today, ANPG is one of the fastest growing companies which operates across South East Asia , India & Sri Lanka and the Middle East. This role will focus on the education brand in India and real estate projects in Sri Lanka.The Green Acres Academy is an award,winning ICSE brand of schools, providing the perfect blend of educational, sports and recreational facilities, located in the heart of Chembur and Mulund. Seven Rivers International aims to not only be one of the best international schools in Chembur or Mumbai, but one that helps shape the future of education in India. Our educational programme is based on the Cambridge Assessment International Education.Following the success of 110 Parliament Road, which set Iconic as Colombo's benchmark real estate developer, Iconic Development presents Galaxy: a luxury residential property with world class design, amenities and natural beauty in Rajagiriya. About the role We are looking for a digital media buying specialist with an in,depth understanding of the inner workings of Google Ads and social media advertising across platforms. Someone experienced in allocating budgets, understanding and developing a solid lead to conversion funnel, monitoring and optimising ad spends and making suggestions to increase conversion rates. We, re looking for someone who not only understands but thoroughly enjoys analysing data and making data,driven decisions.Key responsibilities, End to end management of activity across paid digital marketing channels , search engines (Cost Per Click,CPC), display media and social media platforms, Supporting performance marketing activity implement, optimise and report on performance., Manage daily operations of paid display and programmatic campaigns, paid social media campaigns as well as Search Engine Marketing, Monitor advertising budget and increase ROI and conversion performance through recommendations of new strategies and ideas to test, Utilise analytics to make data,driven decisions, optimise campaign performance and improve spend effectivenessPlan, develop, implement and optimise PPC campaigns,strategies including keyword research and analysis across Google and other display channels, Track, report and analyse paid search campaigns on a daily,weekly,monthly basis, Execute rapid experiments on campaign targeting, messaging and landing page experience, to improve overall conversion rates, Work closely with the wider marketing team to optimise audience strategies, Ensure budget is spent across performance channels efficiently, Track and report on key performance indicators of media activity, Provide insights and analytical reports to monitor all campaign performances, Build strategies, prepare budgets and execute campaigns in a timely and organised manner, Provide recommendations for target audiences, landing page opportunities and improvements , impacting paid search engine quality ranking, CPC and conversions, Build strategies, prepare budgets and execute campaigns in a timely and organised manner, Research new advertising channels or platforms to be considered, Optimise efforts through analysis of data and analytics intelligenceRequirements :, Prior experience (minimum 2,4 years) in a similar role building effective multi,channel digital media buying strategy, including affiliate marketing, PPC, SEM, social media and other digital platforms, Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations, Extremely proficient with tools like Google Analytics, Google Search Console and Google Ads, In,depth understanding of social media advertising across major platforms with a focus on Facebook and Instagram, Strong tech and computer skills including advanced knowledge of CRM systems, software integrations, data analysis tools, Excel,Sheets and Powerpoint,Slides, Solid knowledge of SEO and digital marketing concepts, A self,starter with the willingness constantly to test new ways to grow the user base, Acute attention to accuracy and detail and excellent organisational skills, An analytical mindset and methodical approach, an ability to make recommendations based on statistics