Analytics India Magazine , Associate Director , Research & Analytics

  • 10-17 yrs
  • Not Disclosed

Job Description

About the role:, Lead and drive complex cross,functional teams towards clear, efficient, and accountable decision making and customer value delivery., Experience managing large,scale campaigns from concept through execution, including Developing and executing campaigns across channels, including earned and paid media, content,led strategies, and direct action, 10+ years of relevant experience working in digital marketing domain or related field with a strong business and strategy focus., Experience of managing large delivery teams with a varied skill sets i.e. advanced analytics, digital marketing, campaign analytics., Experience in crafting digital or marketing strategies, along with an understanding of the technologies and tactics needed to operationalize them., Demonstrable depth of industry expertise in at least one core vertical (e.g. retail, travel, financial services, media & entertainment), ideally multiple., This role will work with and be responsible for coordinating with cross,functional and cross,level teams both internally, as well as with key business partners and clients.Who you are:, A passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms, Champion best practice analytics implementation and development, primarily using Google Tag Manager, Drive performance of analytics and optimization capabilities to impact overall business results, Find opportunities for the business to cross,sell other services, including data analysis, attribution, ad,tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc., Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients, Deep, hands,on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in,housing, presenting to large audiences and training, Closely work with leadership team to create growth strategies, new product,service development and brand extensions., Build and inspire creative teams together and vendors as required that guarantees a holistic marketing capability to support the growth of the business, Manage and optimize the websites within the group and the use of digital marketing methods to increase traffic and online demand for our services., Lead communication strategy for marketing initiatives and social media campaigns