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Senior Marketing Manager

Senior Marketing Manager

About the company:

We are looking for a bright, talented, and ambitious marketing leader who has the ability to think big vision while rolling up their sleeves to get things done. This candidate must be able to move with agility to achieve their goals and constantly evolve their plans to suit the market. This is a unique opportunity to build a marketing team while being a key driver of revenue and growth goals for our multiple products and services. You’ll join a collaborative, fun team where everyone, including you, will have the chance to touch on multiple aspects of the business. By sitting on our leadership team, you will have an integral part in the success of this company. You will be the voice of the companies for all things marketing and must be comfortable in a data-driven, KPI-based role, with high stakes.

Requirements:

Bachelor’s Degree or equivalent experience;B2B SaaS Marketing experience is a must (5+ years in a B2B SaaS marketing role);10+ years of related work experience, preferably in a startup environment;Be data and KPI driven;Have designed, crafted, and organized integrated campaigns such as webinars, email marketing, SEM, paid media, etc. across the entire customer lifecycle;Experience in event and conference management, both offline and online;Experience in digital marketing tools such as Google Analytics, LinkedIn Sales Navigator, SEMRush, WordPress, etc.;A right and left-brained thinker; you’re as comfortable with a technical piece of content as you are creating brand work;Passionate and proactive: a driven, self-starter who can work independently and as part of a team;Outstanding verbal and written communication skills, you love to write and thrive on camera, as well as behind the scenes;Bilingual: English and French.

Specific skills:

Bi-lingual;WordPress – website management (google analytics, google tag manager, google search console);Sem rush – search engine marketing;Seo/sea;Event management – understanding what’s needed;Office 365;CRM knowledge/management/marketing automation (a basic understanding of CRM is enough).

Preferred Qualifications:

Experience executing ABM strategies and tactics, and familiarity with the tools involved;Experience in a content-heavy role;Experience with partner marketing is a plus;Previous experience managing contractors or outside agencies.

Responsibilities:

Lead the marketing department and its resources;Continue to develop and perform the overall marketing strategy for the company;Collaborate with sales, operations, and leadership, to drive new business, cross-sells, and upsells;Design in-house cross-functional and cross-channel campaigns;Be at the forefront of new marketing technologies and strategies to innovate, improve efficiency, and increase results;Engage with our contractors, vendors, and partners;Manage the overall marketing budget and KPIs.

Job Type
Full Time
Salary
N/A
Experience
N/A
Posted
14 days ago

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