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Demand Generation Media Manager

Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are in an exciting phase of rapid-growth and expansion and looking for a Demand Generation Media Manager who is ready to join us in creating a #CyberFit future and protecting the digital world!

Acronis is looking for a paid digital media manager to join our Digital Marketing Team. In this role, you will be responsible for leading large scale paid media campaigns in a B2B environment. You should be well-versed in search engine marketing, display, and social media advertising. Your goal is to drive registration for online events and other lead generation efforts in support of our regional marketing teams in NAM, LATAM, EMEA, and APAC. Success will be determined through paid acquisition and conversion rate optimization. Experience with testing and global search engines and social platforms required.

This work will include coordinating activity between internal Acronis teams and external vendors. You must be capable of managing various stakeholders, setting expectations, and educating peers, while both developing strategies and rolling up your sleeves to implement them. This role reports to the Senior Digital Media Manager.

You will be expected to have an excellent understanding of current best practices, as well as where the digital marketing industry is headed. You should be a persuasive communicator, helping regional teams understand the success requirements and opportunities this work provides.

WHAT YOU'LL DO

Lead the day-to-day execution of paid media campaigns, in partnership with external agencies and internal teams

Manage day-to-day paid media agency relationship, ensuring campaigns are pacing on-target and that campaigns are in a constant state of testing and evolution

Search, validate, on-board and partner with local market digital partners to support execution of highest priority initiatives in their respective markets.

Lead on 3d party advertising, content syndication, paid social media, other relevant regional paid media activities.

Work with internal and external teams to ensure successful lead brand awareness and lead generation campaigns

Advise local regional marketing team members on content and creative best practices

Ability to conduct in-depth content audits and analyze campaign performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale. Communicate performance and initiative status to stakeholders in regular business reporting.

Manage critical cross-functional relationships with regional performance marketers, designers, and other teams in multiple regions to ensure alignment in global business messaging and branding

Demonstrate ability to map out a comprehensive digital marketing plan. Drive strategies that are proven by testing and metrics.

Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

Monitor trends in digital media tactics, channels, design and strategy.

Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising advertising campaigns in search and social media

Monitor effective benchmarks (Best Practices) for measuring the impact of paid campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results

Analyze key metrics and tweak strategy as needed

Compile reports for management showing results (ROI)

Identify and improve organizational development aspects that would improve campaign content

WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)

Bachelor’s degree and a minimum of 5 years of experience running successful paid media campaigns in a B2B environment

Experience work with Google, Bing, Yahoo, Baidu, Youtube, Facebook, Twitter, LinkedIn, Xing, and Reddit

Knowledge of digital marketing best practices (PPC, SEO, Email, Programmatic Display, Social) and proven understanding of paid media strategy and the marketing funnel

Comfort managing multiple stakeholders to multi-platform advertising strategies

Good understanding of search, display, and social media KPIs beyond simple in platform engagement metrics

Strong reporting skills and metric-minded behavior

Understanding of common tools, such as Google Analytics, Google Ads, Bing Ads, Facebook Business Manager, LinkedIn Campaigns Manager, and other management and reporting tools.

Strong verbal and written communication skills

Google AdWords and/or Bing certification preferred

Digital agency experience preferred

Experience in cyber security a plus, but not required

Deep understanding of B2B marketing, with Business Applications (SalesForce) a plus

Proven record of translating internal business language to consumer and business-facing external messaging

Possibility of frequent business trips within the US and internationally

Fluent in both spoken and written English

*Please submit your resume and application in English

WHO WE ARE

Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.WE OFFER

Attractive remuneration

Sport card

Meal vouchers

Supplemental Health insurance

Annual paid leave of 25 working days

Tickets for conferences and seminars

Challenging atmosphere and interesting projects

Future career development in a multinational company

Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

#LI-MK1

Job Type
Full Time
Salary
N/A
Experience
N/A
Posted
9 days ago

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