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Marketing Manager

AHEAD builds platforms for digital business. By weaving together advances in cloud infrastructure, automation and analytics, and software delivery, we help enterprises deliver on the promise of digital transformation.At AHEAD, we prioritize creating a culture of belonging, where all perspectives and voices are represented, valued, respected, and heard. We create spaces to empower everyone to speak up, make change, and drive the culture at AHEAD. We are an equal opportunity employer, and do not discriminate based on an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. We embrace all candidates that will contribute to the diversification and enrichment of ideas and perspectives at AHEAD. The Marketing Manager role is responsible for leading the shaping, planning, execution, tracking, and analysis of AHEAD marketing initiatives focused on our cloud, data analytics, application development and managed services offerings. The Marketing Manager role is a critical member of the Portfolio Marketing team, responsible for strategizing, designing, creating, leading and communicating Go to Market (GTM) campaigns that drive awareness, engagement and influence for AHEAD offering and solutions. Collaboration is key to success, working with the Technology Solutions and Services (TSS), Sales, Partner and Marketing teams to build and execute robust campaigns and internal enablement resources.\nRoles & ResponsibilitiesIn collaboration with the TSS Subject Matter Experts and Portfolio Marketing lead, develop messaging, define proof points and create prospecting questions for AHEAD cloud, data, application development and managed services offerings that will be used in all digital properties (ex: website, social media), Sales-led conversations, sales collateral and presentations, RFPs and partner plansIn collaboration with Portfolio Marketing, Brand Marketing, Experience/Field Marketing and Corporate Communications counterparts, develop robust lead generation campaignsCampaign tactics include, but are not limited to digital content for the AHEAD website and social media platforms, thought leadership assets like ebooks, interactive engagement tools, webinars, events, PR and media engagement, video assets, Sales enablement assetsSupport Field Marketing team in delivering territory level activation plans to include content strategy and creation for cloud, data analytics and application development topicsEnsure RFP templates have proper messaging and resources in support of theme/solution/offering. In addition, identify client success stories and create Sales assets highlighting advocatesDevelop metrics to track awareness, engagement and influence tactics and provide regular updates to marketing & sales leadershipIn collaboration with Sales and Marketing leadership, communicate tactics and activities designed to create conversations, create collateral based on Sales needs/requests and identify client champions for advocacy campaignsIn collaboration with Partner channels team, ensure all relevant partners are identified and highlighted in all campaign elements (digital/events/collateral/etc.)Brief AHEAD team and relevant partner teams on campaign planWork with AHEAD MDF manager to request/secure/reserve MDF funds aligned to campaign tactics if necessary and provide metrics to close loopPlug in to partner marketing channels to amplify AHEAD campaign messages and leveraging partner SMEs for appropriate activation (ex: video, webinar, live event)Skills & ExperienceSales enablement assets and positioningStrategic planning of multi-channel, integrated marketing campaigns with strong focus on digital marketingClient advocacy tactics like win wires, success stories and referencesWriting/communication skills for internal and external audiencesTimely & aggressive focus on executionInsight & expertise in marketing to B2B technology buyer personasKnowledge of marketing automation tools (Salesforce, Demandbase, Marketo)Marketing Manager will formulate, execute, maintain and measure multiple campaigns simultaneously, measuring success by awareness, engagement and influence KPIsMarketing Manager should have 8-10 years of experience, with focus on demand generationSuccess MetricsCore marketing KPIs of awareness, engagement, and influence within specific Campaigns, tracked via current marketing automation tools. This can be volume (#), growth (%) and dollars (opportunity, closed/won deals)Feedback from AHEAD stakeholders in TSS / Sales / Marketing / Partner teamsIdeal Candidate CharacteristicsCandidate located in Atlanta or ChicagoCandidate has experience in B2B technology marketing sector, with focus on technologies like cloud computing, data analytics, software and/or managed services are a plus\nWhy AHEAD:Through our daily work and internal groups like Moving Women AHEAD and RISE AHEAD, we value and benefit from diversity of people, ideas, experience, and everything in between.We fuel growth by stacking our office with top-notch technologies in a multi-million-dollar lab, by encouraging cross department training and development, sponsoring certifications and credentials for continued learning.We understand that you have a life outside of work. That’s why we offer flexible paid time off, paid company holidays, and the ability for you to manage your work schedule as needed.

Job Type
Full Time
Salary
N/A
Experience
N/A
Posted
9 days ago

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