Regional Sales Manager - East

About You

The Regional Sales Manager is a highly self-motivated, sales driven professional with a background in growing a successful regional business, delivering/exceeding annual sales plans against key commercial objectives, successfully managing a field team, and building/maintaining strong retailer relationships. In addition, the Regional Sales Manager will lead, manage, and mentor a team of Sales and Education Executives, and oversee the recruitment and retention of Nutrafol field employees, while driving all sales strategies within their regional territories. Ideally, this candidate is experienced in hair and wellness, with a deep understanding of the open-sell, multi-branded environment.

While Nutrafol is a remote-first environment, candidates for this role should be based in the NYC Metro Area and be available to meet in-office approximately once per week.


Daily management of retail sell in & sell thru to achieve weekly/monthly/quarterly/annual targets of their entire region.

Manage a team of regional Sales and Education Executive and Freelance, to achieve sales goals per door, event development, and execution of new product launches.

Work with VP, Retail to drive seasonal marketing, in store education, in store activations, and sampling programs around raising brand awareness and new customer acquisition.

Maintain a strong understanding of industry trends and communicate them back to the NY office, to ensure Nutrafol can succeed in a competitive, ever-changing retail environment.

Closely monitor promotions and events through using trackers, showing itemized investment costs, ROI, and sales volume.

Possess a solid understanding of financial metrics and company KPI’s to provide weekly/monthly reporting of retail sales metrics in preparation of corporate management meetings and calls.

Possess strong leadership qualities to develop, coach, mentor, and motivate field and freelance teams. Holding them accountable to sales and performance standards on regional and by store levels.

Lead field recruitment process: on-boarding, development, and retention, in your specified region.

Development of regional action plans for each direct report and provide quarterly updates.

Work with Sales and Education Executives to review monthly territory schedules in advance to ensure business is properly supported in the right locations.

Manage travel budgets for designated regional field team and freelance.

Train new field employees on the retailer booking process and update the field team should there be any changes to this process.

Maintain individual booking via the retailer booking process.

Provide Vice President, Retail weekly sales reporting and feedback in any areas that impact day to day business and/or achieving sales results.

Ensure the field team is communicating any VM issues and following the store visit guidelines.


5+ years experience and extensive knowledge of working in an open-sell environment, including staff profiles, retailer activations, retailer events, and competitive brands.

5+ years managing a regional field team of 5 or more, through hiring, training, sales accountability, sales strategy, and retention.

Proficient in Google Suite & Office Suite.

Ability to analyze complex issues and develop relevant and actionable plans, programs and recommendations.

Ability to manage and navigate internal and retailer relationships with agility in an ever-changing environment.

Ability to communicate in all mediums including e-mail, in person meetings and online calls.

Ability to manage inventories, negotiate returns and manage retailer expectations, in the best interest of the overall company goals.

Partner with visual teams and feed any necessary information to the NY office to ensure brand standard alignment.

Proven communicate & leadership skills.

Ability to work cross functionally with e-commerce, marketing, education, and other internal partners as needed.

Experience creating sales incentives within the sales team and retail associates.

Must have a valid driver’s license and the ability to drive/travel to various store locations for sales support and hands on training.

Ability to travel 50-70% of the time in car/plane in designated regional territory or to NYC meetings.

Bachelor's degree preferred.

Job Type
Full Time
65 days ago

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